LG needed a sports content campaign tied to their #DoGamedayRight promotion that would leverage their social reach and drive traffic to their NCAA promotional microsite during March Madness.
LG was looking to build active loyalty among current product owners while increasing awareness and consideration from non-LG customers. LG’s target demographics included current college students, alumnus and heads of the household. The overarching strategy was to maximize their value as an official NCAA sponsor by utilizing social to drive traffic to LG digital destinations. The content would also position LG as a thought leader and content provider surrounding NCAA basketball.
To provide highly sharable and relevant content, a series of infographics were developed with subjects tied to peak times around NCAA basketball, as well as additional sports following the tournament. The infographics campaign’s goal was to provide non-sports savvy consumers some quick-hit factoids that would make them sound like an expert at their social events during March Madness.
