KPMG was looking for a solution to analyze, promote and celebrate the success of their PGA and LPGA brand ambassadors.
Golfers Stacy Lewis and Phil Mickelson had two things in common. They were both having stellar performances on the course, and they both had hat sponsorship from KPMG. To celebrate this success, KPMG sought out a solution that ‘cut through the complexity’ of PGA and LPGA performance. The solution was a series of long-form infographics that analyzed and highlighted their recent success. The campaign earned placement on the front page of LPGA.com and featured across numerous golf destinations.
