Gatorade was looking for a solution to push relevant content to their social audience that was informative, share-worthy and exemplified the attributes needed to #WINFROMWITHIN.
Gatorade was looking for content that fit with their ‘science of sport’ brand attribute, but was also tied to the social campaign of #winfromwithin. To provide Gatorade with relevant sports content that was also timely, a campaign strategy was developed that would push pre-game analysis via sharable social graphics that featured Gatorade’s athlete brand ambassadors.
