Buffalo Wild Wings’ goal was to be THE place for sports fans to watch the game in the neighborhood, and was looking for an experience that extended the conversation with customers and gave them incentives to return.
Buffalo Wild Wings 1000+ locations offer sports fans the basics they need – Wings, Beer, Sports. To drive return engagement, the company wanted to create a long-term promotion that would keep patrons in their restaurants in the restaurant longer, engage with the brand after they left and have an incentive to make BWW their regular spot for catching the game.
The concept was to develop an all-encompassing sports engagement digital experience. Buffalo Wild Wings with Gamebreak is a daily sports competition gets you in the game throughout the season – any season – with fantasy-style and real-time games that reward top players with awesome prizes. Gamebreak’s cumulative rewards incentivizes fans to actively participate throughout the year, building a powerful community of brand loyalists.